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Easy way to set up rich pins on Pinterest

Updated: Sep 21, 2023

Not getting a breakthrough to grow fast on Pinterest?

Read on:

You can always enable rich pins on Pinterest free of cost and get more pin impressions and clicks. Whether you own a website on WordPress or Wix platform, both allow the integration of rich pins.

The rich pins are advanced types of Pinterest pins with extra information for users—the up-to-date additional data helps make buying decisions or entices users to visit the blog.

Bloggers and product marketers actively use them to drive more conversions.

It scans metadata from your website, be it a product page, blog post, or recipe page, and then displays valuable information on the pin itself.

The latest data are automatically synced whenever a change on the original website, such as a product price, article description, or recipe pin ingredient.

In this blog post, you will learn how to enable Rich Pins for your website in less than 5 minutes.

Before doing anything else, you need to open a business account or convert an existing personal account to a business one on Pinterest.

Once you have a business account, then claim your website on Pinterest.

Here are the steps that you need to follow to validate your website on Pinterest:-

-> Go to the settings of your Pinterest profile.

-> Enter the website name.

-> Click on the Confirm website button to generate a code snippet.

-> Put this tag or code into the head section of your website's index file.

Alternatively, instead of copying and pasting the code snippet, you can also download the file and upload it to the root directory of your website.

Enabling Rich Pins on Pinterest for WordPress website

Pinterest has seen remarkable growth in recent times. Thousands of bloggers use Pinterest pins to drive traffic to their blogs and create more revenue streams.

The most popular blogging platform they use is WordPress, and enabling rich pins is one of the effective Pinterest methods to get tons of traffic.

Although setting up rich pins for Pinterest sounds tricky, installing them for WordPress sites is super easy.

You must install the Yoast SEO plugin(a free SEO tool) to add rich pin meta tags to your WP website.

If you haven't added the Yoast SEO plugin yet, here are the step-by-step actions to install this free SEO plugin:-

->Go to your WP dashboard


->Add New

->Search for Yoast SEO

->Install and activate

To add appropriate metadata to your website:-

->Go to Social tab

->Facebook tab

->Enable Add Open Graph meta data

Congratulations! Now you are done with setting up rich pins for your WP website. All old and future pins should appear as rich pins on Pinterest.

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