Top 40 proven ways to promote a blog for more traffic
Want more traffic to your blog? Get more traffic and grow your blog with proven and tested promotional strategies.
Driving targeted traffic to a blog is the key to success. If there is not good blog traffic, then you can not earn money through your blogging business.
Many bloggers quit blogging after some time because they do not get enough traffic to make their blogging business profitable and sustainable.
It is said that if the content is the king, then promotion is the queen! This saying is true when it comes to digital marketing. Bloggers or digital marketers spend their 30% time curating the content, but 70% of the time is consumed in content distribution and promotion.
Any online business aims to generate leads and grow sales, but this is possible only when they can bring enough targeted traffic to their landing pages.
Even if you have created a stunning piece of content for your business or blog, your job is still not finished. You will have to promote it on different channels to get consistent visitors that convert.
Sitting ideal after content creation will automatically not bring traffic, therefore promoting the same is so important. Many excellent contents get zero traffic without promotion.
The promotion is just not for getting visitors but also helps in brand awareness and generating trust among people about your blog or brand.
Promoting blog posts to the right people in your niche can earn backlinks for your blog that, in turn, bring more traffic to your posts. Once you can establish a brand name through good content creation and promotional activities, you will automatically generate more leads.
Blog promotion is the key to a successful blog but tracking promotional activities and traffic sources are also crucial for blogging. Here Google Analytics and Google Search Console come in handy. With the help of these free web analytical tools, you can monitor indexing, traffic sources, best-performing blog posts, demographics, etc.
Although Google is a major search engine player, Bing is also emerging as another promising search engine. By setting up for bing webmaster for your blog, you can monitor Bing & other traffic sources. All these useful insights play an essential role in bridging gaps in content marketing and promotion.
Although you can get instant traffic with paid advertising, you need to extensively promote content on free channels for long-term success and free organic traffic.
Nothing is better than organic traffic from search engines, but it becomes more challenging to drive traffic organically if it is a brand new blog. You need to build your content around long-tail keywords to get highly targeted traffic for free. But fruits from SEO work takes hard work and time.
Of course, you should continue your SEO hard work for getting free targeted traffic for long-term success, but you should also look for alternative ways to get instant referral traffic.
For example, to get instant organic traffic, blog promotion on social networks is essential. Mastering one or two popular social networks and actively promoting them can do wonders for you. Choose social media based on the target audience and industry type.
Here in this post, we will explore 40 various well-proven ways to promote blog posts freely and through paid advertisements to increase blog traffic. This vast list can come in handy if you are struggling to drive traffic.
1.User Friendly Website
The blog's look and feel matters a lot to attract new visitors and make old visitors loyal. Even Google also consider good website design as one of the crucial search engine ranking factor.
People will love to revisit your website if it is user-friendly and has quality content. Moreover, they would recommend it to others and share blog posts on their social networks.
The UI should be intuitive and self-navigating. Choose the layout, colors, and design elements that resonate with the audience. If you are using word press, then select a good and popular blog theme in the beginning because you would not have the luxury later to change the blog layout.
These days mobile penetration and adoption of smart devices have increased dramatically. Most of your prospects may be using mobiles to read blog articles.
The content that looks good on the desktop might not be clearly visible on smaller devices. Visitors may face reading problems due to distortion. Sometimes you might need to do formatting. Therefore making the website mobile friendly and responsive is necessary.
The loading time or page speed is very crucial for both users and search engines. The lousy page speed can annoy visitors, and they might leave quickly. The bad loading time can negatively impact SEO traffic too.
Many things that affect page speed are poor hosting service, bad coding standards, the large size of images and videos, heavy use of Java Scripts and plugins, etc. Try to optimize images before using them with the help of image compressing tools like TinyPNG, Kraken.io.
Using headings and sub-headings makes content more readable. Make sure that headers(h1-6) are correctly used in the blog post. Their proper use makes content more SEO friendly.
Internal Linking not only increases user experience but also helps in improving search engine ranking. Use relevant links strategically to boost search engine ranking. A good internal linking structure decreases the bounce rate and increases page views.
Use quality and attention-grabbing images. The eye-catching images are more shared on social media. If they become viral, then they can bring tons of traffic.
2.Right Content Strategy
Did you know that there are millions of pages that go unread every day?
Having the right content plan is a necessity for generating targeted traffic.
It should include everything from understanding business goals, target audience research, selecting the right tone, writing compelling copy, measuring the impact of promotional activities, and accommodating necessary changes for better results.
For a new blog, the foremost requirement of getting traffic is writing content after proper keyword research. Select those keywords with adequate search volume and low competition level and curate fresh and original content surrounding them.
Be smart while selecting topics for writing content. You need to understand your target audience and their pain points. To get more targeted traffic, you should know your buyer persona. Thoroughly research your readers' likes and dislikes, needs, demographics, and on which platforms they spend time, etc.
Write content by keeping in mind the search intent. If your content satisfies readers, then there are high chances that search engines will also like it.
Only a few blog visitors read whole blog posts. You can follow an inverted pyramid writing structure and prioritize content from top to bottom so that maximum blog visitors can read your most important piece of information.
Write detailed quality content that is engaging and sharable. The long-form evergreen content does well in search engines and brings more consistent traffic for the long-term.
There is no guarantee that all your potential readers will like the same piece of content. Not all your readers are in the same sales funnel stages. Segmenting the target audience and addressing their specific needs by creating unique content is the key to getting highly targeted traffic.
You may use the skyscraper content producing technique to outperform competitors by curating content that is much better than them. It was propagated by Brian Dean of backlinko to get more backlinks and traffic. Under this, you research your competitors to find existing link-worthy content and then create better than that.
If you are short of content ideas, you can use SEO tools like Buzzsumo and Google Trends to analyze your niche topics and find potential writing ideas. They help in finding which content is in demand and performs best.
3.Blog SEO for free organic traffic
Many new bloggers fail to understand the importance of blog SEO when they start their blogging journey.
Getting organic traffic from Google is the dream of all bloggers and businessmen. Nothing is better than if people start finding your blog posts on page one of the search engines. Being on page one of SERPs for target keywords will bring free organic targeted visitors to your blog.
But for a newly launched blog or small business, it is hard to rank on top search engine result pages, especially for popular broad keywords in your niche.
Competitors in your niche will be having thousands of high-quality linking domains. It is simply impossible for such high demand popular broad search terms to rank on page one at the beginning of your blog journey.
It takes time to rank on SERPs, but you should keep in mind the essential SEO aspects from the beginning. Your objective should be to make blog user and search engine friendly.
Before writing any content, you need to consider the right blogging platform, domain name, blog theme, good hosting plan, mobile-friendly site, website speed, navigation, etc.
Based on your content marketing plan, you should also perform keyword research extensively to find profitable long-tail keywords closer to the user search intent once you select a topic.
By targeting such long phrases, creating useful, engaging quality content around them, and taking care of other SEO ranking factors, you can start getting highly targeted traffic. Meanwhile, you should also continue to work on the backlink building strategy from day one.
To draw the attention of visitors, the headline of the blog post should be eye-catchy and compelling. It should not be misleading so that by just looking at it, the visitors can immediately judge what's in it for them.
The headings(h1-6) play a crucial role in arranging the content to look appealing to the readers and help search engines better understand the web pages. Try to make the best use of on-page content optimization techniques to improve search engine ranking.
The blog articles will not automatically start appearing in the search engine results pages by just creating and publishing content. You also need to make sure that blog posts are crawled and indexed correctly by performing technical SEO.
There are a lot of things that you can do outside the blog, like making efforts to increase brand awareness and visibility by running promotional campaigns. The more you promote blog posts on the right platforms, the more traffic and links your blog will get. Off-page SEO techniques boost both traffic and search ranking.
4.Local SEO for local traffic
The accessibility and affordability of the internet and smart devices have changed consumer behavior across the world. Due to easy access to information, consumers are making informed decisions.
Before opting for a service or buying a product, consumers search in Google to get more information. They read reviews on social media before making any buying decisions.
Moreover, the local prospects who visit shops/stores after gathering initial information from the internet have more buying intent. They are more likely to convert.
Local searches make a significant portion of the search engines. According to Go-Gulf, almost 46% of Google searches are local.
It means not optimizing your business for local demand will be a missed opportunity. Whether you are a brick-mortar business or not, making an online presence and increasing visibility has become imperative these days. So capitalizing on local searches can boost traffic.
Even big corporates are making efforts to capture the local leads. They do not want to miss low-hanging fruit opportunities. Generally, a small and medium business does not have enough resources to generate more traffic in this highly competitive world. So local SEO for small businesses is more crucial to compete with big giants.
The local SEO optimization includes making the website mobile-friendly, creating content for local prospects, considering locational factors, participating in local events, responding to the reviews and queries, and listing business with correct details in major local directories.
The discrepancy in business details like name, address, and location may become a hurdle in getting local leads from search engines. The search engines like Google and Bing emphasize real and authentic businesses that are registered with them.
You can register with Google My Business(GMB) and Bing Places. After listing in GMB, your business or service will start appearing in Google maps search results. The other leading websites where you can list your business are Yelp, Facebook, TripAdvisor, CitySearch, and Apple Maps.
The local content posts should include keywords related to the geographic location. People use phrases like "near me" and "close by" when searching for any product and service. Optimizing content for local keywords is needed to get more local traffic.
Social media can also help in getting local traffic. Across all social media, there are groups or communities dedicated to specific locations. Try to find such groups in your niche and share the blog posts.
For example, if you are a travel blogger, you can join Pinterest boards specific to cities you target in your blog posts.
5.Get referral traffic from guest posts
Guest posting is one of the effective strategies to drive quality traffic to blogs. The dual purpose of guest posting is to build quality backlinks and get traffic from the sites that accept guest posts.
Before writing any guest post, you should know your target audience, where they hang out, and their interest. By inserting links in the guest post, you can attract others' site audience to your blog posts.
For a new website/blog, getting automatic guest posting opportunities is difficult. Because at this point, your blog does not have enough brand visibility/exposure. It takes time to establish authority and expertise. So you should take the initiative and make outreach efforts to find such opportunities in your niche or relevant field.
Writing blog posts for relevant websites would help you to drive targeted traffic. Find guest posting websites in your niche that accepts blog posts. Target those sites that have a similar audience. You can search on google the websites that are inviting for guest blogging in your area.
Many bloggers use Facebook groups to collaborate with other bloggers. Join some Facebook groups in your niche to find guest posting opportunities.
Making requests for guest blogging on totally different blogs/sites will not yield satisfactory results. First of all, there are high chances that your request might be rejected. And secondly, even if those sites accept and publish your articles, the backlinks earned from such websites would not be qualitative. The traffic that your blog would get will have less business for your blog.
Apart from relevancy, the second thing you need to keep in mind is how much traffic your targeted sites are getting. What is the point of writing articles and wasting time on websites that have not adequate traffic volume?
Create content that resonates with the audience. If the content is not relevant and useful for the readers, no site will accept guest posting requests.
Allowing other bloggers to write guest posts on your blog can also boost traffic. They will add fresh content to your blog and increase traffic when they promote their posts to friends, social media, etc.
So before writing any guest post, it is necessary to research the target market, traffic data, needs of the audience, the websites in the same or relevant niche, etc.
6. Drive massive traffic with Pinterest marketing
Today social media has become a favorite option for bloggers and marketers to promote their content and get more eyeballs on blog posts. Without a sound social media strategy, you can not attract audiences that hang on these massive social platforms.
Pinterest has emerged as one of the promising social medial platforms for many small and medium business owners and bloggers to drive traffic and sales.
People started naming it as social selling hub because of its growing size and high buying intent of its users. It is the most popular social bookmarking site today.
Pinterest is a comparatively new social network, and therefore it is an excellent opportunity to build a brand before your competitors do.
If you just started your blogging journey, then Pinterest is an excellent opportunity to tap traffic.
Every social network has its unique characteristics and features. The trick to getting massive traffic from any social platform is to master its key features and then create and promote content accordingly. Therefore Pinterest too requires a different approach for generating massive traffic and leads.
Although Facebook, Twitter, and Instagram are great social networks for attracting instant visitors, these platforms' posts have a very short life span(2-3days or maybe a few hours).
On the other hand, the pins on Pinterest take time to generate traffic and have a very long life span(Maybe 1-2 years). But if they become viral, your blog may get massive traffic.
Before expecting significant leads, you need to build your brand following on Pinterest with the right strategy.
First of all, you need to create a business account and claim your blog/website. Once you have set up a profile, create relevant boards, and start pinning your blog posts to these boards.
Did you know that Pinterest is more like a search engine than a regular social network? Taking care of Pinterest SEO is a must to become a successful marketer on this platform.
Not all Pinterest images perform equally. The pins(photos that are eye- compelling) with high quality and having the right size(600:900 pixels) do well. They get more eyeballs and repins (saves) and have more probability of getting viral.
Many bloggers and enterprises struggle to increase visibility on Pinterest due to a lack of the right pinning strategy from the beginning. By mastering the Pinterest marketing strategy, you can achieve your marketing goals.
If you want to increase your followers and visibility on Pinterest quickly, you can also use Tailwind. It is an automated tool for Pinterest marketing. Many big account holders, bloggers, and businesses use this beautiful tool to increase the visibility of their content on the sea of pins.
Tailwind helps in getting saves(repins) quickly. Tailwind schedules your pins when most of your audience is active. The right pin scheduling time helps in more exposure and views.
Another beautiful feature of Tailwind tools is Tribes. Tailwind tribes are groups of like-minded people in the same niche. They are based on the philosophy of growing together by sharing the pins of fellow tribesmen.
So if your images/posts get some good head start from tailwind tribesmen, they can become viral on Pinterest.
Social media marketing's main requirement is to remain active and post content frequently to get traffic continuously. Through Tailwind Pinterest marketing, you can better manage your account and increase visibility.
7.Drive quality traffic from Quora
Quora is a question and answer based social network. Many brands and bloggers are active on Quora to get highly targeted visitors.
The posts on other popular social media stay only for a short time, and therefore they require frequent posting to get traffic. On the other hand, Quora's quality answers remain for a long time and continuously send highly targeted traffic to the answer writers' landing pages.
Quora is one of the best social platforms to exert your expertise. As a blogger, you can establish your authority in a particular subject by providing value in the form of quality answers.
Moreover, Quora itself recognize the best writers. The quality answers are circulated among the quora community. All these initiative helps genuine best writers to get more upvotes, shares, and visibility on Quora.
Leave links to your blog posts in the answers to get visitors. Include data and images to make your answers more engaging.
8. Using Facebook to promote blog
Many small business owners and bloggers are solely dependent on traffic generated from Facebook. It is a great marketing tool to generate leads.
There are many ways to promote blog posts on Facebook, such as on your blog's Facebook business page, groups, boosting a post, etc.
First of all, you should not promote your blog through your personal profile. You do not have much freedom on the personal profile to promote products and services. You may run the risk of closing down your account if there is a violation of terms and conditions.
Although you can creatively use a personal profile to promote your business, for example, you can use a cover photo that represents your business. It is not only your friends who see your profile picture but also group members.
Therefore, you need to create a dedicated Facebook business page for your blog that looks professional and engaging.
The business page also gives Facebook ads and analytics access. Create a business page for your blog/brand if you do not have any.
Whenever you write a new blog post, share it on the blog's Facebook page.
Almost all types of businesses are marketing their products and services on the Facebook platform. You can also find your potential prospects on Facebook groups if you adopt the right marketing strategy.
Create your own Facebook group in your niche and build the audience by being active and providing valuable content timely. It takes time to grow a Facebook group, but you can increase the following with consistent blog posts.
Facebook groups are one of the effective ways to engage with prospects and generate traffic. They are instrumental in building the relationship and increasing engagement with customers.
Another effective way to bring more traffic from the Facebook platform is to join a few good groups in your niche. Join those groups that have a good number of members and high activeness. Check whether they allow promotion or not.
Many groups run promotional threads weekly where you can share your blog posts. The problem with promo threads is that the traffic that they drive is not targeted.
These groups operate in a reciprocating manner. It means they are created for growing together and sharing other's content. So contribute before you expect good traffic from them.
Do not just start pouring your blog posts links when you join any group. You should first win the audience's trust and exert your expertise by asking questions, providing valuable answers, and thoughtful commenting.
The healthy relationships with other bloggers and community members in the same niche help the blog grow in many ways. By being active, posting value-laden comments, you can discover many opportunities to find the target audience, increase email list, build backlinks, guest blogging, etc.
Here are some essential quick hacks to drive more traffic from Facebook:-
1.Create a dedicated business page for your brand/blog.
2.Pin your most important blog posts to the business page wall.
3.Join a few active groups where your target audience hangs out.
4.Operate an active Facebook group for your blog to build a long-lasting community for your blog.
5.Use eye-catching full-sized images.
6.Make your Facebook updates short and enticing that grab the immediate attention of the readers.
8.Keep an eye on promo threads and post your blog links.
Below are some of the Facebook groups:-
1.Blogger Insights by Eden Fried
2.Blogging 101 by Nicole Floss
3.Blogging for new bloggers
4.Blogging babes collective
5.Blogging boss chicks
9.Publish blog posts on Medium
It was launched in 2012 as a blogging platform. Bloggers and many companies are using this republishing platform to gain visibility and drive traffic.
But to get the attention of the Medium platform community, the content should be of high quality. The low-quality content does not get views, reads, and recommendations. Generally, the medium stories are of the long-form with detailed information.
If you write good stories with consistency, your blog can get a ton of traffic within a few months. Publishing useful articles regularly increase the credibility of your blog in the eyes of Medium.
If recommended by enough people of the medium community, your stories can be featured on the top stories page. The high visibility and recognition can enhance your blog traffic significantly.
You will find that there are many experts/influencers for each niche. If such influencers recommend your story, then your brand can get high visibility. Making a good relationship with experts is the key to get massive leads from the Medium platform.
For a beginner to Medium social publishing platform, writing responses to other people's stories can significantly increase engagement with the influencers. Even if you are not prepared to write a full article, you can still interact with people and exert expertise in your niche.
10.Generating Traffic from Email Marketing
One effective way to attract prospects again and again to your blog posts is through email marketing. It keeps the target audience engaged with your brand or blog. Also, the traffic that you get from email marketing is highly convertible. They are most likely to buy your products/service than other kinds of traffic.
People check their emails multiple times a day. According to Statista, there are 3.9 billion daily email users in 2019-20, and this number is likely to increase to 4.48 billion in 2023-24. So, a well-targeted email marketing campaign can bring significant traffic to your blog posts.
Many new bloggers generally make the mistake of not building an email list from the start. At the beginning of their blogging journey, they fail to realize the importance of email marketing.
By sending resourceful email to subscribers can increase pageviews and social shares. These social shares can further drive more traffic to your blog. The social shares are also considered positive signals for SEO by the search engines. The improved search engine ranking can bring more organic traffic.
Whenever you write a new blog post, you can send it to your subscribers and encourage them to leave comments and share the blog post on different social media. The newsletter should include a compelling headline, a strong call to action, and social media links.
To increase leads or subscribers, build landing pages that convert. Offer freebies to your site visitors. People love free stuff, and in exchange for freebies, they can subscribe to your blog.
Segment email list based on the visitor's interest and send targeted emails. Sending highly targeted emails can increase open and click-through rates.
Not many bloggers are aware of this fantastic free way of generating traffic. If you are looking for a new content marketing method, SlideShare can be an effective way to drive massive traffic. Convert your content into slides and upload them on the SlideShare platform.
Powerpoint presentation is a popular way of making people understand an idea or process. They are used for business and educational purposes.
SlideShare is a social site with a 70 million user base. By looking at its growing popularity and user base, it is an excellent opportunity for new bloggers to attract traffic.
Moreover, SlideShare has a high domain authority, which means your slides can get organic traffic from Google and other search engines.
Pro Tip: You can recycle/repurpose your best performing blog posts into slides to drive extra traffic from SlideShare. Use the blog title to prepare the main slide and subheadings for transition slides.